Just #WatchMe

1 in 3 girls drop out of sports by the age of 16.*

That's 3 times the rate of boys. Studies show that sport participation can enhance girls' confidence and be valuable in landing them into leadership positions later in life.

Secret® Deodorant and PWHPA have teamed up with Canadian female athletes to demonstrate how the skills they learn in sport can have a positive impact on their lives.

Secret Deodorant wants you to tell the world... Just #WatchMe.

Our Athletes

We partnered with PWHPA player and Olympic medalist Brigette Lacquette, Olympic diver and world champion Jennifer Abel and Paralympic bronze medalist Marissa Papaconstantinou to help us show girls the value sport can have in their lives. Click below to learn more about each of these incredible athletes and their unique journey through sport.

Brigette Lacquette
Marissa Papaconstantinou
Jennifer Abel
Secret Dream Gap Tour Logo

For the past three seasons, Secret Deodorant has solidified its commitment to women's sport and the Professional Women's Hockey Players Association's (PWHPA) fight for an equitable and sustainable professional women's hockey league through a record breaking $1 Million donation in 2020, and a first-of-its-kind broadcast partnership with Sportsnet in 2021.

Now, we are continuing to show our support for the PWHPA and women in sport by sponsoring the Secret Dream Gap Tour and their all-new All-Star team, identifying new ways to grow the sports visibility through innovative partnerships and amplifying the voices of three amazing athletes to show the value that sport can have in the lives of women and girls across Canada.

Learn more

Share Just #WatchMe

Help us inspire young girls to achieve incredible things through sport by sharing how sports have been a part of your life and helped build your confidence.

Share your experiences and use the 'Just #WatchMe' hashtag on Instagram and TikTok to join the conversation.

PWHPA Logo

To learn more about the PWHPA and how you can show your support, visit their website.